Born in Stockholm. Built across the Nordics.
Fenix was founded in Stockholm in 2013 by three entrepreneurs with a clear idea: to help publishers create new advertising and marketing concepts that connect brands with relevant audiences -and provide genuine value for the people they are designed to reach..
What began as a small entrepreneurial company has since grown into a Nordic media company working with some of the region’s leading publishers, media brands and advertisers.
OUR STORY
From contextual marketing to new media businesses.
Our first concepts were built around contextual marketing: connecting advertisers with specific audiences through relevant content and trusted media environments.
We worked with Swedish publishers to create new forums, channels and commercial concepts across areas such as healthcare, careers and digital news. The model quickly proved its value, creating new opportunities for both the media companies and the advertisers involved.
As the media landscape evolved, so did Fenix. We expanded into new markets, partnerships and formats -from native advertising and print to online video, podcasts, account based marketing solutions and out of home-formats, and entirely new media products.
Since 2013, we have helped thousands of brands across the Nordics communicate with relevant audiences through media environments people know and trust.
OUR ROLE IN THE MEDIA MARKET
Turning trusted media into new commercial opportunities.
Fenix develops and commercialises new marketing products together with media owners.
For our media partners, this creates new products, new customers and sustainable revenue streams. For advertisers, it creates new ways to reach valuable audiences through credible, brand-safe and influential media environments.
For audiences, the goal is commercial communication that feels relevant and adds value rather than simply interrupting.
That three-sided value has been central to Fenix from the beginning:
Value for media partners.
Value for advertisers.
Value for audiences.
We identify the opportunity, develop the product and bring it to market. We then take responsibility for sales, customer relationships and long-term commercial growth.
THE FENIX CULTURE
Our greatest strength is our people.
Our greatest strength has always been our ability to attract and develop exceptional people. Over the years, Fenix has brought together some of the strongest talent in the Nordic media industry, particularly across sales and content.
That has not happened by chance. Building and protecting our culture has been one of our highest priorities from day one.
To us, culture is not about perks, slogans or words displayed on a wall. Culture is behaviour. A strong company culture is created through the right behaviours being practised, encouraged and rewarded. A poor culture develops when the wrong behaviours are allowed to become normal.
The behaviours we expect from ourselves and each other are captured in four words:
GRIT. RESULTS. OPENNESS. WE.
GRIT
We keep moving.
We stay focused and persistent, especially when things become difficult. We look for ways to create value for our customers, our colleagues and the company as a whole.
When we face a challenge, we do not give up. We find another route, develop a better idea and keep moving forward.
RESULTS
We take ownership.
We take full responsibility for our work, keep our promises and finish what we start.
We work in a structured way, carry tasks through from beginning to end and aim to exceed the expectations of both customers and colleagues. Delivering results also means building relationships that make people want to work with Fenix again.
OPENNESS
We care about the person behind the role.
Both work and life have their ups and downs. At Fenix, we encourage people to speak openly when the pressure builds—whether at work or in life outside it. That allows us to understand what someone needs, offer the right support and, when necessary, adjust priorities or tackle challenges together. To us, this is an important part of real leadership.
Openness also means sharing ideas and speaking up when something could be better. By listening to our people, we continuously improve our culture, our products and the way we work.
WE
We succeed together.
We help our colleagues without expecting anything in return. We share our knowledge, contribute positive energy and actively make sure that people feel seen and included.
We look beyond our individual roles and consider what is best for the team and the company as a whole. Individual talent matters, but the strongest results are created together.
STILL GROWING
What comes next is still being built.
Fenix has developed and transformed considerably since 2013, and we are far from finished.
New media formats, technologies and commercial opportunities will continue to emerge. Our role is to stay curious, move quickly and keep building businesses that create value for our partners, advertisers and audiences.
As we grow, our priorities remain the same: attract great people, help them develop and protect the culture that makes strong performance possible.