Building the new business area Di Investor Relations from the ground up.
What began as a successful CEO interview format developed into a comprehensive investor relations offering for Swedish listed companies. Together with Dagens industri and Qbrick, Fenix helped build the products, commercial model and technology behind Di Investor Relations. The new business area attracted 30 customers during its first year.
Challenge: Finding a new advertising model
The Nordic’s largest Pregnancy and Baby app, Preglife, decided to explore the possibilities of creating a sustainable advertising model. The focus of Preglife has always been to develop the best possible user experience. Thus, it was a priority to develop an advertising model that created value for both advertisers and users. Fenix helped Preglife to develop a solution for native advertising, a product that was able to meet advertisers’ demand for impact, measurability and follow-up.
Challenge: DN’s arena in Almedalen
Dagens Nyheter wanted to establish its new seminar arena in the highly competitive environment of the Almedalen Week, where commercial deals would be one of the key success factors. FMG was approached with the mission to establish collaborations with commercial partners, where the editorial credibility of the arena was of the utmost importance.
Challenge: DI Digital
Dagens Industri wanted help to build their advertising model for their new news medium Di Digital, and contacted Fenix before the launch.
Fenix analysed the strengths of Di Digital as a marketing medium and matched this with potential industries and customer segments on the advertising side. We helped Di to package the value proposition and began to offer customers the opportunity to market themselves through podcasts, native advertising and displays to reach Di Digital’s highly niched audience.